© Columbia University Press
Viewers Like You: How Public TV Failed the People
Paper, 288 pages,
ISBN: 978-0-231-11943-6
$29.00
/ £20.00
September, 2002
Cloth, 288 pages,
ISBN: 978-0-231-11942-9
$90.00
/ £62.00
"Thought-provoking." — Booklist
"An academic, thoroughly researched cultural studies analysis of PBS." — Lawrence K. Grossman, Columbia Journalism Review
"Intriguing." — Library Journal
"Ouellette brings a fresh perspective to bear on the matter. When added to her extraordinary archival research and elegant interlacing of theory and history, the result is a landmark in cultural studies. Hurrah!" — Toby Miller, professor of cinema studies, NYU
"Laurie Ouellette has written a classic that will breathe fresh air into the way we understand television and popular culture. This smart, lucid, and well-researched book cuts right through the current debates about television in the United States, exposing the limits of much of the traditional advocacy of public television as well as the arguments of free-market critics. With great skill and verve, Ouellette's historical analysis forces us to address the future, presenting us with a vision of public television that embraces rather than eschews the popular. The book's scope and originality makes it compulsory reading for everyone from hard-headed policy analysts to students of media and cultural studies." — Justin Lewis, professor of communication and cultural industries, Cardiff University
"A powerful recasting of the fundamental issues in public broadcasting, this important book analyzes public television's failed promise in a way that allows us to imagine a more successful future. . . . An excellent model for research on reception and popular culture generally." — Pat Aufderheide, professor and director, Center for Social Media, American University