© Columbia University Press
Paper, 512 pages, 75 illus.
ISBN: 978-0-231-12165-1
$27.50
/ £19.00
October, 2007
Cloth, 512 pages, 75 illus.
ISBN: 978-0-231-12164-4
$50.00
/ £34.50
Acknowledgments
Introduction
Part I. Going Public
1. An Idea Whose Time had Come: Imagining Television - Before 1940
2. Not Going According to Plan: Remodeling the Tube in a Time of Crisis - 1940-1947
3. Learning to Live with Television: Technology, Gender, and America’s Early TV Audiences
Part II. Becoming National
4. Here comes Television: Remaking American Life - 1948-1954
5. The Halcyon Years: Beyond Anyone’s Wildest Dream - 1955-1963
6. Television and the Presidency: Eisenhower and Kennedy
Part III. Becoming International
7. A Great Awakening: Prime Time for Network Television - 1964-1975
8. The Sky’s the Limit: Satellites, Cable, and the Reinvention of Television - 1976-1991
9. The Changing Face of Television: Turner Broadcasting System
Part IV. Becoming Global
10. The Business of America is Show Business: U.S. TV in Global Context - 1992-Present
11. The Greatest SHow on Earth: The Cosby Show and the Ascent of U.S. Sitcoms in the Global Television Marketplace
12. Tune in Locally, Watch Globally: The Future of Television in the Age of the Internet
Notes
General Index
Television Programming Index