© Columbia University Press
May, 2012
Paper, 240 pages,
ISBN: 978-0-7486-4671-5
Edinburgh University Press
$37.50
Those who advocate neoliberalism, market fundamentalism and globalization encourage us to believe that free-market capitalism is our destiny. But is life really all about profit? Or is our mass addiction to profit destroying our sense of humanity and threatening our societies?Stuart Sim challenges the idea that the pursuit of profit expresses all that is best about us, urging us to listen to the promptings of our 'Social Brain' and develop our altruistic side. He outlines the contradictions and inconsistencies of neoliberalism to make us address the way we have fetishised profit until it has come to dominate our lives. In what is both a critique and a manifesto for cultural change, he explains how - and why - we should be trying to cure our profit addiction.