Art/Commerce

The Convergence of Art and Marketing in Contemporary Culture

Maria A. Slowinska

Transcript-Verlag

Art/Commerce

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Pub Date: November 2014

ISBN: 9783837626193

340 Pages

Format: Paperback

List Price: $50.00

Art/Commerce

The Convergence of Art and Marketing in Contemporary Culture

Maria A. Slowinska

Transcript-Verlag

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

About the Author

Maria A. Slowinska studied at Johns Hopkins University, Yale University and Free University of Berlin, where she received her doctorate in American Studies.