Vernacular Industrialism in China

Local Innovation and Translated Technologies in the Making of a Cosmetics Empire, 1900-1940

Eugenia Lean

Columbia University Press

Vernacular Industrialism in China

Pub Date: February 2020

ISBN: 9780231193481

448 Pages

Format: Hardcover

List Price: $65.00£50.00

Pub Date: February 2020

ISBN: 9780231550338

448 Pages

Format: E-book

List Price: $64.99£50.00

Vernacular Industrialism in China

Local Innovation and Translated Technologies in the Making of a Cosmetics Empire, 1900-1940

Eugenia Lean

Columbia University Press

In early twentieth-century China, Chen Diexian (1879–1940) was a maverick entrepreneur—at once a prolific man of letters and captain of industry, a magazine editor and cosmetics magnate. He tinkered with chemistry in his private studio, used local cuttlefish to source magnesium carbonate, and published manufacturing tips in how-to columns. In a rapidly changing society, Chen copied foreign technologies and translated manufacturing processes from abroad to produce adaptations of global commodities that outcompeted foreign brands. Engaging in the worlds of journalism, industry, and commerce, he drew on literati practices associated with late-imperial elites, but deployed them in novel ways within a culture of educated tinkering that generated industrial innovation.

Through the lens of Chen’s career, Eugenia Lean explores how unlikely individuals devised unconventional, homegrown approaches to industry and science in early twentieth-century China. She contends that Chen’s activities exemplify “vernacular industrialism,” the pursuit of industry and science outside of conventional venues, often involving ad hoc forms of knowledge and material work. Lean shows how vernacular industrialists accessed worldwide circuits of law and science and experimented with local and global processes of manufacturing to navigate, innovate, and compete in global capitalism. In doing so, they presaged the approach that has helped fuel China’s economic ascent in the twenty-first century. Moving away from conventional narratives that depict China as belatedly borrowing from Western technology, Vernacular Industrialism in China offers a new understanding of industrialization, going beyond material factors to show the central role of culture and knowledge production in technological and industrial change.
Eugenia Lean has written an engrossing study of how popular industrialism arose in early twentieth-century China. Chen Diexian emerges from its pages as both representative and remarkable: an amateur scientist and literary celebrity turned serial entrepreneur, consumer products magnate and do-it-yourself modernist. Through Chen’s career, Vernacular Industrialism in China traces a fascinating history of everyday innovations. Christopher Rea, author of The Age of Irreverence: A New History of Laughter in China
This path-breaking book conclusively demonstrates that the values and habits of classically trained Chinese literati, so scorned by May Fourth modernizers, were fully reconcilable with modern science and technology. Eugenia Lean's “vernacular industrialism” will be a touchstone for all future work on the history of science and technology in China. Sigrid Schmalzer, University of Massachusetts Amherst

About the Author

Eugenia Lean is Director of the Weatherhead East Asian Institute and Associate Professor of Chinese history in the Department of East Asian Languages and Cultures at Columbia University. Her first book, Public Passions: The Trial of Shi Jianqiao and the Rise of Popular Sympathy in Republican China (University of California Press, 2007), was awarded the John K. Fairbank Award by the American Historical Association.