Active Audience

A New Materialistic Interpretation of a Key Concept of Cultural Studies

Transcript-Verlag

Active Audience

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Pub Date: December 2012

ISBN: 9783837618969

180 Pages

Format: Paperback

List Price: $40.00

Active Audience

A New Materialistic Interpretation of a Key Concept of Cultural Studies

Transcript-Verlag

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the active audience theory of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of encoding/decoding and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

About the Author

Huimin Jin (PhD) is 211 Chair Professor of Cultural Theory & Aesthetics at Shanghai International Studies University, Shanghai, and Professor of Literary Theory at the Chinese Academy of Social Sciences, Beijing, China. His publications, among others, include Post-Confucian Turn (2008), Consequences of New Media: A Critical Theory Concerning the End of Literature (2005), Postmodernity and Dialectical Hermeneutics (2002), Beyond the Will: A Study of Arthur Schopenhauer's Philosophy and Aesthetics (1999 & 2007), and Anti-Metaphysics and Contemporary Aesthetics (1997). He is Editor of the journal Differences (Kaifeng: Henan University Press, 2002).