Fashion Myths

A Cultural Critique

Roman Meinhold. Translated by John Irons

Transcript-Verlag

Fashion Myths

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Pub Date: February 2014

ISBN: 9783837624373

170 Pages

Format: Paperback

List Price: $30.00

Fashion Myths

A Cultural Critique

Roman Meinhold. Translated by John Irons

Transcript-Verlag

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In addition to products and services, multinational corporations sell myths, values, and immaterial goods. These "meta-goods," which include prestige, beauty, and strength, are major components of successful marketing and advertising. Fashion ads mine deeply rooted human values, ideals, and desires, channeled through social recognition, beautification, and rejuvenation. Although referencing meta-goods is obvious to some consumers, their connection to philosophical theories of human nature is less apparent, even among the marketers and advertisers who use them. This book will appeal to researchers and students of cultural studies, media studies, marketing, advertising, fashion, sociology, anthropology, philosophy, and psychology, and to anyone interested in the operation of fashion.

About the Author

Roman Meinhold (Dr. phil., M.A.) is Director of the Guna Chakra Research Center, Assumption University, Bangkok. His areas of specialization include Cultural Critique, Philosophy of Art and Culture, and Applied Philosophy/Ethics.