Post-Fordist Cinema

Hollywood Auteurs and the Corporate Counterculture

Jeff Menne

Columbia University Press

Post-Fordist Cinema

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Pub Date: February 2019

ISBN: 9780231183710

288 Pages

Format: Paperback

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Pub Date: February 2019

ISBN: 9780231183703

288 Pages

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Pub Date: February 2019

ISBN: 9780231545082

288 Pages

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Post-Fordist Cinema

Hollywood Auteurs and the Corporate Counterculture

Jeff Menne

Columbia University Press

The New Hollywood boom of the late 1960s and 1970s is celebrated as a time when maverick directors bucked the system. Against the backdrop of counterculture sensibilities and the prominence of auteur theory, New Hollywood directors such as Robert Altman and Francis Ford Coppola seemed to embody creative individualism. In Post-Fordist Cinema, Jeff Menne rewrites the history of this period, arguing that auteur theory served to reconcile directors to Hollywood’s corporate project.

Menne traces the surprising affinities between auteur theory and management gurus such as Peter Drucker, who envisioned a more open and flexible corporate style. In founding production companies, New Hollywood filmmakers took part in the creation of new corporate models that emphasized entrepreneurial creativity. For firms such as Kirk Douglas’s Bryna Productions, Altman’s Lion’s Gate Films, the Zanuck-Brown Company, and BBS Productions, the counterculture ethos limbered up the studio system’s sclerotic production process—with striking parallels to how management theory conceived of the role of the individual within the firm. Menne offers insightful readings of how films such as Lonely Are the Brave, Brewster McCloud, Jaws, and The King of Marvin Gardens narrate the conditions in which they were created, depicting shifting notions of work and corporate structure. While auteur theory allowed directors to cast themselves as independent creators, Menne argues that its most consequential impact came as a management doctrine. An ambitious rethinking of New Hollywood, Post-Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the “creative economy.”
Menne links the development of the auteur theory in the U.S. and its enactment in the filmmaking practices of the New Hollywood to the rise of the “management revolution” of the postwar period. In Menne’s telling, New Hollywood auteurs—and their small production companies—at once instantiate the practices of this management revolution while also offering allegories for it in the films they make. This salient and persuasive book connects these arguments to case studies of small production companies, demonstrating how these entities enabled new forms of creative labor that were nonetheless compatible with the larger corporations that took over the studios at this time.Derek Nystrom, McGill University
Contents


Acknowledgments


Introduction: The Business of Auteur Theory
1: Post (Henry and John) Fordism: Kirk Douglas and Guerilla Economy
2. The Cinema of Defection: The Corporate Counterculture and Robert Altman’s Lion’s Gate
3. Television Totalities: Zanuck-Brown and the Privately-Held Company
4. The Ethos of Incorporation: BBS and the Law of Unnatural Persons
Afterword: Auteurs, Amateurs, Animators


Notes
Index

About the Author

Jeff Menne is associate professor and program director of screen studies at Oklahoma State University. He is the author of Francis Ford Coppola (2015).