Readings in Modern Marketing

John A. Quelch

The Chinese University Press

Readings in Modern Marketing

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Pub Date: July 2007

ISBN: 9789629962791

750 Pages

Format: Paperback

List Price: $33.00

Pub Date: November 2006

ISBN: 9789629962401

750 Pages

Format: Hardcover

List Price: $52.00

Readings in Modern Marketing

John A. Quelch

The Chinese University Press

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About the Author

John A. Quelch, a global marketing guru, is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001, he was Dean of London Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Area at Harvard Business School.

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