The Quest for an Ideal Youth in Putin's Russia II

The Search for Distinctive Conformism in the Political Communication of Nashi, 2005-2009, second edition

Jussi Lassila. Foreword by Kirill Postoutenko

ibidem Press

The Quest for an Ideal Youth in Putin's Russia II

Pub Date: July 2014

ISBN: 9783838205854

230 Pages

Format: Paperback

List Price: $46.00

The Quest for an Ideal Youth in Putin's Russia II

The Search for Distinctive Conformism in the Political Communication of Nashi, 2005-2009, second edition

Jussi Lassila. Foreword by Kirill Postoutenko

ibidem Press

Government-organized yet scandal-stricken, Nashi inspires everything from broad support to a reluctance to accept all implications of Putin's political system. This volume shows how Nashi conceptualizes an "ideal youth" within the framework of an official national identity politics and as an attempt to mobilize apolitical youth.
At a time when Russia's political leadership is confronting an increasingly mobilized society, this book helps us understand the communication strategies used by pro-Kremlin groups in their efforts to garner the support of youth for the Putin-centered regime. Capturing Nashi's own 'voices,' this intriguing and detailed analysis of Nashi's self-image and web-based outreach strategies sheds light on the mechanisms of political-patriotic mobilization in semi-authoritarian regimes, as well as on their unintended consequences. Valerie Sperling, Professor of Political Science, Clark University
Acknowledgements
Foreword by Kirill Postoutenko
I. Introduction
II. Between the State and Apolitical Youth
III. Nashi, the Field of Youth Movements and Political Participation of Russia's Youth
IV. Towards Nashi's Political Style: From Moral Panic to National Megaproject
V. Projecting the Movement Onwards
VI. Nashi's Political Rituals
VII. Struggling with Image
VIII. How to be a Distinctive Conformist?
IX. Discussion
Bibliography
Appendices

About the Author

Jussi Lassila is a researcher at the Aleksanteri Institute (Finnish Centre for Russian and Eastern European Studies) of the University of Helsinki.