Designing Experiences

Pub Date: July 2019

ISBN: 9780231191685

224 Pages

Format: Hardcover

List Price: $30.00£24.00

Pub Date: July 2019

ISBN: 9780231549516

224 Pages

Format: E-book

List Price: $29.99£24.00

Designing Experiences

J. Robert Rossman and Mathew D. Duerden

Columbia University Press

Designing Experiences provides a much-needed evolution in the delivery and execution of programs, services, products, and experiences. Rossman and Duerden present a contemporary approach to experience design, journey mapping, and design thinking that helps us understand the complexity of designing experiences. Moreover, the book offers a refreshing resource, targeting multiple academic disciplines that will benefit greatly from Rossman and Duerden’s framework and conceptualization of experience design. William W. Hendricks, Professor and Department Head, Experience Industry Management Department, California Polytechnic State University

About the Author

J. Robert Rossman is professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. He is coauthor of Recreation Programming: Designing and Staging Leisure Experiences (seventh edition, 2015).

Mathew D. Duerden is associate professor in the department of experience design and management at the Marriott School of Business at Brigham Young University.